October 2, 2018 By michael
We love it when celebrities endorse sustainable and ethical fashion. By promoting conscious consumption, these influential people can convince their fans to consume more consciously. Celebrities like Meghan Markle, Emma Watson and SZA have helped make ethical fashion mainstream by wearing ethical and sustainable brands or creating their own responsible clothing.
The latest celeb to do a good thing for ethical fashion is Adwoa Aboah. The model and activist wore a dress made from 40 recycled plastic bottles to the launch of a new range Rover model this week. Her orange dress was custom-made by Ashley Williams from responsibly-sourced materials. The Miko suede fabric will also be used as a seat-covering in the new Range Rover car.
“Wearing my gurl @ashleywilliamslondon,” Aboah wrote on Instagram. “Clever clogs made me a dress in the same sustainable Miko Suedecloth that is now an option for the new #rangerover #evoque. 40 recycled bottles made my dress!!!!”
Cars will never truly be sustainable, but it is good to see a major car company acknowledging that sustainability is a thing. Hopefully people like Adwoa Aboah and Ashley Williams will continue to show industry insiders and their followers that sustainable alternatives are not only viable, but also crucial.